Apple execs explain the design philosophy behind Apple Watch bands

A pair of Apple executives has taken a deep dive into the world of Apple Watch bands — including the company’s design philosophy behind them and its focus on backwards compatibility.

Two Apple executives explain how Apple Watch bands are designed.Two Apple executives explain how Apple Watch bands are designed.

In a new interview with HYPEBEAST, Apple industrial design chief Evans Hankey and VP of product marketing Stan Ng explained some of the Cupertino tech giant’s thinking behind the iconic Apple Watch accessory.

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