Tim Cook ‘feels good’ about Apple’s Self Service Repair initiative

Apple CEO Tim Cook is optimistic about the upcoming Self Service Repair program, and that the program is ideal for technicians and enthusiasts “trained to do this.”

Apple’s Self Service Repair program, which will roll out in 2022, will provide users with the opportunity to buy genuine Apple parts and tools for common iPhone 12 and iPhone 13 repairs. In an interview during the opening of the relocated The Grove Apple Store in Los Angeles, CEO Tim Cook offered some observations about the initiative, as well as other areas.”We realize that there were some people who wanted to do this, and that are trained to do this,” said Cook to KTLA. “They’re the Popular Mechanics crowd if you will, which I love and have been focussed on my entire life.”

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