Facebook to reportedly rebrand with focus on the metaverse

Amid intense regulatory scrutiny and growing public distrust over its social media network and associated business practices, Facebook is reportedly planning to change its name to indicate a shift to the so-called “metaverse.”

FacebookCiting sources familiar with the matter, The Verge reports that Facebook CEO Mark Zuckerberg will discuss the rebranding at the company’s Connect conference on Oct. 28, though a new name could be unveiled prior to the event.Details are scarce and the finalized brand is a closely guarded secret, though it is expected that Facebook will follow in the footsteps of Alphabet and create an overarching brand, or perhaps a holding company, for its many products and services. Instagram, WhatsApp, Oculus, Giphy and more currently count themselves as subsidiaries under Facebook’s umbrella.

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