Apple TV+ ‘Invasion’ promoted with poorly executed Twitch campaign

A series of events where popular Twitch streamers faked getting nosebleeds and video feed glitches was an attempted viral marketing campaign for “Invasion” on Apple TV+.

On Sunday, a number of Twitch streams on the Just Chatting category started to exhibit unusual behavior, affecting both the streamer themselves and the stream. The list of streamers, including “Ariasaki,” “Boxbox” and “Krystalogy,” all aired a loop of a stream where the video feed started to show video artifacts.Along with the video glitches, the streamers themselves were also “affected,” faking nosebleeds that coincide with the graphical alterations. The loops ran for around 30 minutes each, with no direct explanation as to what was really going on.

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