Afrooz Family, an audio engineer who worked at Apple from 2012 to 2016 has rejoined the company and is leading software development on the HomePod/Apple TV team. Family co-founded speaker company Syng alongside former Apple design team member Christoper Singer. Syng is known for the super expensive Cell Alpha, which boasts “triphonic” audio technology that’s able to create an immersive, dynamic sound field.
Apple has struggled to get the HomePod to catch on since its launch in 2018. The initial version of the speaker was priced at $350 and boasted higher-quality audio than competitors, but it was just not as popular as much more affordable smart speaker options from Samsung and Google.
Going forward, Apple plans to create a combined HomePod, Apple TV, and FaceTime device that will serve as an all-in-one entertainment option. According to Bloomberg, such a device could be released as early as 2023.
This article, “Apple Aims to Boost HomePod Sales With New Audio Software Lead” first appeared on MacRumors.com
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