What you need to know
- Instagram is making more changes to the way people watch videos in its apps..
- A new Instagram Video button will be available in profiles.
- A revised Instagram TV app will house IGTV and feed videos.
It’s all change again.
Facebook-owned Instagram continues to tweak the way its video offerings work, this time announcing that it is rolling IGTV and feed videos into one new format — Instagram Video. People will see a new button in profiles that will house all of this combined content, a spokesperson said via Twitter.
As part of the move, we will also see those two types of video, plus livestreams, made available in a “new and improved| Instagram TV app.
You’ll also be able to find all these videos plus livestreams in the new and improved app: Instagram TV.
Whether you’re watching a quick comedy skit from King Bach or a makeup tutorial from Huda Beauty, the app makes it easy to find the best videos from Instagram creators
— Alexandru Voica (alexvoica.eth) 💀 (@alexvoica) October 5, 2021
At the same time “new features to help make creating videos more seamless” were also announced. Trimming, filters, and people and location tagging are all coming to video.
With video now accounting for half of all time spent on Facebook, it’s clear that both Instagram and its parent company will be working to solidify their places in that field. To that point, Instagram has previously noted that it is no longer just an app for sharing photos — a nod to a future where Instagram will be more of a TikTok competitor than it is today if Facebook has its way.
Instagram head Adam Mosseri confirmed the social network’s eye towards video earlier this year.
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri 😷 (@mosseri) June 30, 2021
Instagram was once the best iPhone app for people who wanted to share photos with their friends without using the Facebook app proper. Those days are long gone, with competitors like Glass trying to pick up where Instagram left off.
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