Apple quietly hikes Beats Flex price to $70

Apple recently raised the price of its Beats Flex earphones by 40%, a substantial increase for the nearly year-old device that was initially marketed as an entry-level product.

Beats FlexThe price hike, first spotted by Portuguese language blog MacMagazine, was quietly introduced in the past few days and brings Beats Flex from $50 up to $70. Corresponding increases were rolled out worldwide.Beats Flex is still the cheapest Beats option sold by Apple behind the wired Beats EP on-ear headphones.

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