First Apple store in The Bronx opens with refreshed design, dedicated pick up section, and new Today at Apple tables

Apple today opened a new retail store in The Bronx at The Mall at Bay Plaza. This marks the first time Apple has had a store in The Bronx borough of New York City. The new store features an updated design with several new elements not seen before in other stores. New features range from an all-new space dedicated specifically for in-store pick up to newly designed Today at Apple tables.

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