Apple didn’t start with a goal for Cinematic Mode, but worked hard to get it right

In a recent in-depth interview, a pair of Apple executives have shed more light on the goals and creation of the new Cinematic Mode on the iPhone 13 lineup.

Credit: AppleCredit: Apple

Kaiann Drance, Apple’s vice president of Worldwide Product Marketing, and Johnnie Manzari, an Human Interface Team designer, spoke with TechCrunch about Cinematic Mode — and how the company ran with the idea despite not having a clear goal.

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