Facebook admits that iOS 14 privacy changes are working as intended

Facebook has admitted that it underreported certain ad performance metrics on iPhone, indicating that Apple’s iOS 14 privacy changes are having the intended effect on throttling data harvesting.

Credit: FacebookCredit: Facebook

In a blog post on Wednesday, Facebook product marketing chief Graham Mudd admitted that the company has heard from many advertisers that the “impact on [their] advertising investment” has been greater than they expected. Specifically, Mudd said that Facebook has been underreporting iOS web conversions by about 15%.

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