Worst case App Store scenario only translates to 2% revenue hit, analyst says

A recent U.S. District Court ruling in the Epic Games v. Apple trial is likely to have only a limited impact on Apple’s App Store revenue, even in a worst-case scenario, Morgan Stanley says.

Credit: AppleCredit: Apple

In a note to investors seen by AppleInsider, Morgan Stanley analyst Katy Huberty assess some of the potential impacts and risks of the ruling to the App Store and Apple’s bottom line. Although it’s too early to tell exactly how the ruling will play out, the analyst bases her estimate on several factors.

Read more…