Apple products & technologies used to drive viewer interest in Apple TV+ shows

A study of five popular Apple TV+ shows reveal over 700 Apple products appear across 74 episodes for some effective product placement.

Sam using his red iPhone in 'Ted Lasso.' Image credit: AppleSam using his red iPhone in ‘Ted Lasso.’ Image credit: Apple

The Apple TV+ shows studied included “Ted Lasso,” “The Morning Show,” “Defending Jacob,” “Trying,” and “Mythic Quest.” One episode of “Ted Lasso” showed 36 Apple products being used either in the foreground or background.

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