Apple thought low-cost TV dongle would ruin its premium reputation

A new report has detailed some of the inner-workings of Apple TV+, including how the company shelved plans to build a low-cost dongle because it didn’t want to tarnish its premium reputation.

Credit: AppleCredit: Apple

On Friday, The Information published a deep dive into Apple’s streaming service and the company’s plan for growth. Alongside the company’s ramp-up, the report also revealed behind-the-scenes details about Apple TV+.

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