iOS 15 now prompts users if they want to enable Apple personalized ads, after it was previously on by default

For iOS 15 users, Apple has begun prompting for their consent to enable Personalized Ads for their Apple ID, which allows Apple to use your App Store purchase history and several other demographics, to inform what advertising is displayed in the News and Stocks apps, as well as for targeting App Store Search Ads.

Apple ad targeting, or ‘Personalized Ads’ as Apple calls it, was previously enabled by default without any kind of prompt. Users had to learn about the preference on their own and navigate four levels deep in Settings to disable it, running somewhat counter to Apple’s privacy-first image.

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