Apple’s Beats by Dre unit on Wednesday signed its first collegiate brand ambassador in Shedeur Sanders, Jackson State University football standout and son of NFL legend Deion Sanders.
Beats announced the partnership in a tweet welcoming Sanders to the brand’s family. An accompanying video sees the Jackson State University quarterback pop in a pair of Studio Buds and offer a few words of motivation as he runs drills.”I’m my own brand. Everyone is,” says Sanders. “The choices I make, they matter. I’ve never been a follower. I chose to bring my talents to Jackson State to level the playing field.”