Fans can attend Ted Lasso tailgate events in LA this week

There’ll be free stuff, games, music, and more!

What you need to know

  • There are three Ted Lasso tailgate events happening in LA this week.
  • Fans of the show can attend one event prior to the LAFC vs Sporting KC game.
  • There’ll be free stuff, music, games, and more!

Fans of Apple TV+ series Ted Lasso can attend a tailgate event in LA this week, including one ahead of the LAFC vs Sporting KC game.

From The Drum:

Apple TV+ is celebrating the success of its hit comedy Ted Lasso by bringing fans of the bungling soccer coach together this Wednesday for a themed tailgate event at Banc of California Stadium, Los Angeles.

The traveling marketing activation invites viewers to immerse themselves in official merchandise, take a ride on a double-decker ‘Believe Bus’, and get snapped in outsize themed photo installations ahead of a scheduled clash between LAFC and Sporting KC.

The events promise a live DJ, music, free food, games, and more. Three events will take place, one each day on August 4, 7, and 8.

Apple continues to capitalize on the success of the smash-hit series, which debuted for season two last month. As we reported yesterday figures from Reelgood indicate that Ted Lasso was the most-watch show on streaming platforms for the first two weekends of the second season. From our report:

According to figures from Reelgood provided to iMore, Ted Lasso was the number one most-watched show amongst its 2 million users the weekend of July 23 when season two debuted, and the following weekend when the second episode dropped.

Reelgood says that not only is Ted Lasso top of the league, but it’s also doing much better than it did last year, attracting around 4.6% of streaming shares compared to just 1.9% for season one, even when the data is adjusted to account for season one, which saw the first three episodes debut on the same day.

You can watch Ted Lasso now on iPhone, iPad, Apple TV, and the Best TVs for Apple TV 2021.

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