Despite Apple’s privacy changes, Facebook posts record ad revenue

What you need to know

  • Facebook announced its Q2 2021 earnings today.
  • The company revealed advertising revenue of $28 billion, a 56% year-over-year increase.
  • It did, however, warn that Apple’s ATT will impact its ad business in Q3.

Facebook continues to roll in it with its ad business.

Despite Apple’s anti-tracking privacy changes with iOS 14.5, Facebook is still making a ton of money with its advertising business.

Facebook held its Q2 earnings call today and announced that advertising revenue had passed $28 billion, a 56% year-over-year increase. Noted by Jason Kint, Facebook’s CFO, David Wehner, said that the company expects to see an impact on its ad revenue in the third quarter rather than the second quarter.

“We continue to expect increased ad targeting headwinds in 2021 from regulatory and platform changes, notably the recent iOS updates, which we expect to have a greater impact in the third quarter compared to the second quarter.”

When questioned by analysts, on the call, Wehner said that Facebook has still not rolled out all of the new privacy changes that Apple released with iOS 14.5 back in April. Wehner did not say exactly what kind of impact the company expects from Apple’s privacy protections but said it will be within their expectations.

“We’re not fully rolled out with those changes, but Q3 will have the impact more or less of those meaningfully rolled out,” he said.

The company also announced that employees wanting to return to the office will need to be vaccinated, following Google’s announcement of the same thing from earlier in the day.

Apple’s App Tracking Transparency enables users to choose if they want an app to track their activity across apps and the web. If the user asks an app not to track them, the service should disable their tracking for that user. A report from May found that 96% of users were opting out of tracking.

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