Read the email that Ted Lasso sent to fans about the series’ second season

What you need to know

  • Ted Lasso sent fans an email asking them to believe in AFC Richmond.
  • The first episode of the second season of the comedy series has premiered on Apple TV+.

Ted Lasso wants everyone to believe.

Ted Lasso wants everyone to believe in AFC Richmond as they get back on the pitch.

The coach (well, Apple) sent fans of the series (well, anyone who is signed up for promotional emails from Apple) an email asking them to believe in the second series of Ted Lasso. Lasso also included a link to a PDF of his now-iconic “Believe” sign so you can rock one yourself.

You can check out the full email from Lasso below:

Hey there Joe,

My second season with AFC Richmond starts today, July 23rd, and I’d love it if you could watch our journey. More importantly, I want you to believe.

See, believing is kinda like when a crowd does the wave. It starts with one person just throwing their hands up, but then someone else joins them and, before you know it, that wave is wavin’ all ’round the dang place. It’s like seeing a big yawn…because you can’t help but do it too, and it kinda takes your breath away.

So I’ve made a little yellow sign to help remind you to believe in us Greyhounds. But hey, I ain’t precious. Use it to believe in whatever you want…like athletes from your hometown, or someone from work because they get the quivers when they have to present their monthly reports.

Let’s start a wave of believing and get AFC Richmond back on top!

Ted Lasso | Manager

The first episode of the second season of Ted Lasso is streaming now on Apple TV+. The second episode will come out next Friday, July 30. If you want to enjoy the new season in the best quality possible, check out our list of the Best TVs for Apple TV 2021.

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