CIRP: iPhone catches up to Android, now accounts for 50% of new smartphone activations in the US

A new report today from analysts at Consumer Intelligence Research Partners (CIRP) details that Apple and Google are nearing parity in terms of new smartphone buyers in the United States. According to the data, Android and iOS each accounted for 50% of new smartphone activations during the second calendar quarter of 2021.

“CIRP estimates for customers that acquired a new phone in the year ending this quarter, Google Android and Apple iOS each had 50% of the new activations,” the analysts say.

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