Apple iOS closes market gap with Android because of better brand loyalty

Smartphone activation estimates in the June quarter suggests that Apple’s iOS has closed the market share gap with Android.

Credit: Andrew O'Hara, AppleInsiderCredit: Andrew O’Hara, AppleInsider

For customers that purchased or otherwise acquired a new phone in quarter ending in June, iOS and Android both had 50% of the total market share, according to estimates by Consumer Intelligence Research Partners.

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