Twitter torpedoes Fleets after 8 months of service

Twitter is axing its “Fleets” feature after low user adoption rate proves the feature can’t compete with Instagram and Snapchat.

In November of 2017, Twitter launched “Fleets” — a 24-hour disappearing tweet feature designed to mimic similar features found on Snapchat and Instagram.Now, after eight months of service, Twitter is canning the feature. According to a blog post by Ilya Brown, Twitter’s Head of Product, Brand & Video Ads, Fleets will be taken down from Twitter on August 3.

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