App Tracking Transparency causing 15% to 20% revenue drop for advertisers

Apple’s App Tracking Transparency feature is causing a 15% to 20% drop in revenue for iOS advertisers, according to a mobile marketing executive.

Credit: AppleCredit: Apple

In an interview with GamesBeat, Consumer Acquisition’s Brian Bowman says that Apple’s change to Identifier for Advertisers (IDFA) tracking has had a devastating impact on iOS advertising revenue.

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