New ‘Behind the Mac’ ad throws spotlight on Canadian artists

Apple on Monday released a new addition to its running “Behind the Mac” ad campaign, with the latest spot focusing on Canadian artists who use Mac across a variety of disciplines.

Behind the Mac Made in CanadaPosted to Apple Canada’s official YouTube channel, “Made in Canada” is a short 30-second commercial that spotlights both fixtures in Canada’s artistic community and up-and-coming creators.As noted by Elle, the ad features video clips and still images of successful acts and personalities like Justin Bieber, Shawn Mendes, Arcade Fire’s Win Butler, director and actor Karena Evans, and Grammy winner Willo Perron. A-Trak, Daniel Caesar, Charlotte Cardin, The Halluci Nation, High Klassified, Kaytranada, The Kid LAROI, Haviah Mighty, Orville Peck, Jessie Reyez, Curtis Waters and Chiara Young are also featured.

Read more…