Apple’s App Store getting In-App Events, App Product Page, and more

At the 2021 WWDC, Apple unveiled new features for the App Stores, called the App Product Page and In-App Events intended to help discovery, and boost interactivity.

Near the end of its keynote on June 7, Apple turned specifically to what it’s doing for developers. Featured discussed included some new features for the App Store, starting with App Product Pages.”This year, you’ll be able to create multiple custom product pages to showcase different features of your app for different users,” Ann Thai, Apple’s director of App Store Product Marketing, said during the WWDC keynote. “You can also try out different screenshots, videos, and even app icons to figure out what users like most.”

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