Google to mimic Apple and tighten up Android privacy

Google is following in Apple’s footsteps and making it harder for companies to track users on Android with a small policy change related to device identifiers.

Credit: GoogleCredit: Google

The Mountain View company already allows Android users to opt-out of targeted advertising. However, even if they do, third parties are still able to see a user’s Advertising ID, a unique device identifier designed to assist in ad performance tracking.

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