Despite inner cities struggling with an accelerating shift to online sales, Apple is planning to open more retail stores. The company currently operates 511 Apple stores globally, of which over 100 are in Europe.
Apple’s senior vice president of retail and people, Deirdre O’Brien, confirmed the intention to expand to Germany’s Funke Mediengruppe:
On our online site people can learn a lot about the products; in a store they can touch them and get a feel for them. We intend to add more stores.
While it is not yet clear if the expansion is set to be concentrated on a particular region, O’Brien’s comments to the German publisher may suggest that Europe will be a focal point.
Moreover, O’Brien remarked that Apple will “undoubtedly” add to its international design infrastructure, as seen with the company’s plan to build a one-billion Euro chip design center in Munich within the next three years.
This article, “Apple to ‘Add More Stores’ Around the World, Says SVP of Retail” first appeared on MacRumors.com
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