Game engine maker Unity expects $30M hit from Apple’s App Tracking Transparency

Unity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Apple’s new ad targeting rules to shave $30 million from its annual revenue.

UnityThe estimated $30 million reduction in overall 2021 revenue remains unchanged from an appraisal Unity presented last year, reports Venture Beat. That figure is now expected to be offset with a $50 million bump in year-end guidance.Unity generates income from developers who use its game engine to create titles like “Fall Guys: Ultimate Knockout,” “Ori and the Will of the Wisps,” and “Oddworld: Soulstorm.” Subscriptions make up a sizable portion of the company’s intake, but advertising also plays a significant role in buoying the bottom line.

Read more…