Apple App Store search tab now has a dedicated ad slot

Apple is inviting developers to “reach customers before they search” using new advertising slots on the App Store.

App Store Suggested apps will now have in-line adsApp Store Suggested apps will now have in-line ads

Developers have been able to advertise via the App Store search results since 2016, but users had to initiate a search to see an ad. Now, customers will see a new section in the App Store search tab before a query has been made.

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