Nearly 10K iOS apps have enabled App Tracking Transparency prompt, report says

Almost 10,000 iOS apps have adopted permission prompts to conform with Apple’s App Tracking Transparency less than a week after the feature rolled out, according to a new report.

ATT AdoptionCiting its own analytics, app data and analysis firm AppFigures says roughly 10,000 apps on the iOS App Store have enabled permission requests to track user Identification for Developer (IDFA) tags in line with Apple’s new guidelines. For reference, recent reports claim the App Store boasts nearly two million titles in its catalog.Of note, games account for a bulk of ATT early adopters, accounting for 20% of the total. Other categories, like utilities, entertainment, news and shopping, are hovering at around 6% of the whole, while social networking apps, which typically rely heavily on ad targeting for revenue, accounts for a roughly 5% share.

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