Facebook warns investors of ad headwinds due to App Tracking Transparency

Facebook warned investors about “ad targeting headwinds” because of Apple’s App Tracking Transparency, despite changing its tune on the matter earlier in April.

Credit: FacebookCredit: Facebook

The social media giant was one of the most vocal critics of the new feature, claiming that it could devastate ad revenues and hurt small- and medium-sized businesses. Facebook CEO Mark Zuckerberg said that App Tracking Transparency could start having an effect on the company in the second half of 2021.

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