Facebook details impact of App Tracking Transparency to advertisers

Facebook in a note to advertisers explained how Apple’s App Tracking Transparency feature in iOS 14.5 will restrict availability of ad targeting and metrics tools, and potentially impact audience engagement.

Facebook App Tracking TransparencyThe memo, obtained by Insider on Wednesday, outlines important information for advertisers relying on Facebook’s vast social networking platform for distribution.Along with general particulars regarding the launch of ATT in iOS 14.5, including integration of Apple’s privacy-focused SKAdNetwork, Facebook notes the new prompt changes how reporting is handled on both the web and in the company’s apps. From the memo:

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