Apple says user feedback to App Tracking Transparency has been ‘tremendous’

Apple says the user response to its App Tracking Transparency feature has been “tremendous,” and reiterated that the feature is meant to put a user in control of their own privacy.

Credit: AppleCredit: Apple

The feature, which debuted in iOS 14.5 this week, requires developers to ask permission from users before tracking them across other apps and services. Although praised by privacy organizations, some large companies reliant on user data have been critical of the feature.

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