Alibaba executives fretting about Apple’s App Tracking Transparency feature

Chinese e-commerce giant Alibaba recently held a meeting of executives to discuss concerns about Apple’s new App Tracking Transparency privacy feature.

Credit: AppleCredit: Apple

Alibaba executives reportedly explored solutions to the ATT feature in iOS 14.5, which could threaten the company’s advertising business by cutting out the flow of user data. However, sources familiar with the matter said that there was “no clear consensus” after the meeting, according to The Information.

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