What’s new in advertising attribution technologies

Private Click Measurement is now available in iOS 14.5 and iPadOS 14.5, allowing advertising networks to measure the effectiveness of advertisement clicks within apps and websites that navigate to a website. This information can be used to understand which advertisements drive conversions (such as purchases or signups) — while maintaining user privacy.

Starting with the beta release of iOS 14.6 and iPadOS 14.6, advertising networks that use SKAdNetwork 3.0 are eligible to receive attribution postbacks if their advertisement does not win the attribution. This allows up to five advertising networks to see when an advertisement they ran was a runner-up to an app installation.

Learn more about SKAdNetwork