Apple’s ad platform could benefit from privacy push

Apple’s introduction of App Tracking Transparency could be beneficial to its own advertising business, with ad executives claiming clients could gain more data about ad performance for iOS devices than through third-party platforms.

Apple’s launch of App Tracking Transparency on Monday has the potential to limit the amount of data that marketing firms can generate, from tracking the online activities of potential ad viewers. While this could ultimately impact the amount of revenue generated by advertising, it may also help make Apple’s own advertising platform a more attractive proposition.According to advertising executives and other observers speaking to the Wall Street Journal, ATT could give Apple’s advertising system an edge. To ad agencies, this edge could be an immediacy of data.

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