Ad industry execs say Apple ad sales now get an unfair advantage

Ad industry execs are accusing Apple of applying different privacy rules to itself, giving Apple ad sales an unfair advantage over third-party ad networks. The accusation could add yet another angle for antitrust investigations into the company.

iOS 14.5 means that users now get the option of opting out of ad tracking, which makes it impossible to serve personalized ads to them. That matters because app developers can charge more for targeted ads. But Apple can still serve personalized ads even if iPhone users choose to block all app tracking…

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