All technology devices are now subjected to unboxing videos, but Apple’s packaging has consistently received the most attention. That includes the most attention from Apple, too, which has famously has a “packaging room” with staff doing nothing but opening boxes to try out new designs. Now, however, an independent photographer has launched a series of art shots examining the packaging we usually throw away.
The packaging for Apple’s AirPods, Apple Pencil, and more, become art objects in photographer Johann Clausen’s new collection.
Apple packaging as art. Source: photographer Johann Clausen, Wallpaper* magazine