How to stop apps from tracking you in iOS 14.5

Apple introduced a much-anticipated — and hotly contested — feature in iOS 14.5 with App Tracking Transparency, a new system function that enables users to opt out of unwanted ad tracking. Here’s how to use it.

App Tracking TransparencyBy default, iOS 14.5 automatically obscures a user’s identification for advertisers (IDFA), preventing apps from tracking their movement in other apps and online.Apple has allowed users to disable forms of tracking with an “Allow Apps to Request to Track” option in previous iOS versions, but the feature was buried deep within Settings. Today’s iOS 14.5 surfaces the function by making it part of the app setup process.

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