Facebook’s iOS 14.5 privacy prompt will take weeks to roll out

Facebook on Monday confirmed it will hew to Apple’s new App Tracking Transparency rules by showing a permission prompt when its iOS app is first opened, though the company expects the feature rollout will take weeks.

Facebook ATTThe social network began to display the prompt, which asks users permission to track their movements beyond the Facebook app, to select users on Monday, but some won’t see the message for weeks, the company said in a statement to CNET.”We’ll start rolling out the prompt to iOS 14.5 users today, but we will roll out the prompt over the course of a few weeks, so not all eligible users will see the prompt right away,” a Facebook spokesperson said. “We’re ramping this rollout globally to ensure everything works as expected.”

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