The Apple Store is offline ahead of AirTag, purple iPhone 12 launches

What you need to know

  • Apple has taken its online store down ahead of purple iPhone 12 and AirTag orders.
  • The store should be back in just a few hours.

Almost time.

Apple has taken its online store down as it readies the new purple iPhone 12 and AirTags for launch. Both will be available for order from 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time.

Apple almost always takes its online store offline when it has a big product launch, although it has been known to just make new products live without the theater, too.

The two new products going live today are very different – one has been rumored for years, the other took us all by surprise. The new AirTag item tracker had been leaked into oblivion before it was officially announced during this week’s Spring Forward event, while the purple iPhone 12 most certainly was not.

The AirTag tracker will be available for $29, while a four-pack will also be available for $99.

The purple iPhone 12 is identical to other iPhone 12 models and there’s an iPhone 12 mini version to go with it as well. Both will sell for the same price as other colors as you might expect and you’ll be able to order both online soon enough.

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