Online Apple Store down ahead of AirTag, purple iPhone 12 preorders

Apple late Thursday took its online storefront down as it prepares for an expected onslaught of preorders for new hardware, including purple iPhone 12 models and the much-anticipated AirTag.

Apple Store DownAs is tradition, the online Apple Store was pulled from service at around 11 p.m. Pacific, roughly six hours shy of a scheduled purple iPhone 12 and AirTag release.In line with Apple’s typical preorder timeline, the new devices will be made available on Friday at 5 a.m. Pacific, 8 a.m. Eastern. Orders are expected to ship to customers on April 30.

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