‘Loaded’ expectations: There are no secrets or hidden messages in Apple’s event invitations

Apple has officially announced a new product event, which has led some overzealous fans to once again break out their magnifying glasses and tinfoil hats, desperately searching for clues hidden in the event invitation that simply aren’t there — and never have been.

For an example of the type of “hidden” messages you can find in Apple’s event invitations, let’s go back to October of 2010, when Apple invited members of the press to its “Back to the Mac” event. At the time, Apple hadn’t yet announced the name of its next major release of Mac OS X, but the invitation explicitly gave it away, offering a peek at a lion behind a rotating Apple logo.