WSJ: P&G among companies testing China-backed way to skirt App Tracking Transparency rules

As Apple prepares to roll out its new App Tracking Transparency feature in iOS 14.5, companies around the world are scrambling to find ways to skirt the guidelines.

A report from from the Wall Street Journal today offers new details on the companies involved with developing and testing an advertising technology in China to gather data from iPhone users for targeted ads without user consent.

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