Gen Z loves Apple, teen iPhone ownership on the rise confirms survey

Piper Sandler’s latest teen survey reveals that Apple’s brand is strong with Gen Z, with 88% of teens owning an iPhone and more wanting one.

Piper Sandler's survey reveals 88% of teens own an iPhonePiper Sandler’s survey reveals 88% of teens own an iPhone

Piper Sandler polled the teens from the “first digitally native generation” in the semi-annual “Taking Stock with Teens” survey. The investment firm carries out the survey semi-annually, releasing the previous results in October 2020.

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