Apple uses TikTok ‘Jump’ campaign to promote AirPods Pro

Apple is again taking to TikTok with a new campaign enlisting influencers to promote the company’s AirPods Pro.

Credit: Andrew O'Hara, AppleInsiderCredit: Andrew O’Hara, AppleInsider

Earlier in the week, Apple debuted a new AirPods Pro ad spot highlighting the versatility of the Bluetooth headphones. Alongside that ad, Apple is now running a campaign on popular video sharing site TikTok using the “#AirPodsJUMP” hashtag.

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