Brand loyalty at an all-time high of 92% for Apple and the iPhone

The “2021 Cell Phone Brand Loyalty Report” from SellCell (a site for selling phones online), which surveyed over 5,000 U.S. smartphone users, finds that brand loyalty for Apple is at an all-time high while Android brands take a dive. Thanks to the COVID pandemic, 2020 was a rough year for smartphone vendors. Following a decline […]

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