Apple working on custom notifications to promote its services through NFC tags in retail stores

As we reported last year, Apple has begun offering a new way for customers to discover its subscription services through QR codes and NFC tags in some of its retail stores. With iOS 14.5, which is expected to be released to the public later this month, the company plans to expand this interaction with custom notifications to services like Apple Arcade, Apple TV+, and Apple Music.

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