Apple reportedly cuts iPhone 12 mini production amid tepid demand

Apple has informed partner suppliers that it has reduced iPhone 12 mini production plans for the first half of 2021, with manufacturing of some specialty parts suspended altogether, according to a report on Wednesday.

iPhone 12 miniCiting industry sources familiar with the matter, Nikkei reports major suppliers were recently informed of the production shift that marks a change in Apple’s procurement strategy. Prior to the report downward revision, the tech giant was aggressively buying semiconductors, printed circuit boards and displays amid a worldwide parts shortage.Apple is targeting output at around 75 million iPhone units for the first half of 2021, down 20% from December 2020, the report says. Much of that downgrade is blamed on iPhone 12 mini.

Read more…