Spotify may overtake Apple Podcasts by end of 2021, report claims

A market forecast claims that Spotify will overtake Apple in podcast listenership by the end of 2021, but it appears to have missed where recent growth stems from or why it may or may not continue.

Spotify to overtake Apple Podcasts by end of 2021Spotify to overtake Apple Podcasts by end of 2021

Spotify has invested heavily in premium and exclusive podcasts in order to quickly capture the market. Between the ongoing coronavirus pandemic and the acquisition of Joe Rogan’s podcast, Spotify had nowhere to go but up.

Read more…