Despite the European smartphone market plummeting overall in 2020, Apple’s sales in the region were similar to its 2019 numbers — finishing the year strong with the iPhone 12.
Apple led the field of European smartphone vendors in Q4 2020
Apple sold the most smartphones in the final quarter of 2020. The company reportedly moved 15.7 million iPhones in Q4 2020, leading to a first-place 30% market share. Samsung was second, carrying 29% of the market on 15.5 million smartphone sales.